Kellogg Adds Fiber to Popular Ready-to-Eat Cereals

Recognizing that fiber is an important nutrient that fewer than one in 10 children and adults get enough of, Kellogg Company is adding fiber to many of its ready-to-eat cereals in the U.S., as well as in Canada.

“Today’s announcement is another step on Kellogg Company’s journey to continually improve the nutrition profile of our products without compromising taste or quality,” said David Mackay, president and chief executive officer.  “A year ago we changed what and how we market to children and reduced the sugar and sodium in a number of our cereals.  Now, Kellogg is adding an important benefit — fiber — to our foods while maintaining their great taste.”

The decision builds on the Company’s nearly 100-year commitment to fiber and further strengthens its dedication to meeting Americans’ health and nutrition needs. By the end of 2010, nearly 80 percent of Kellogg’s children’s and all-family ready-to-eat cereals in the U.S. will be at least good to excellent sources of fiber.

“Since fiber is so important to children’s health, we’re first increasing the fiber in many of our most-popular children’s cereals – beginning with Kellogg’s Froot Loops and Apple Jacks which will begin to appear on store shelves in August,” said Celeste A. Clark, Ph.D., senior vice president Global Nutrition and Corporate Affairs. “Kellogg’s cereals are a trusted mainstay of family breakfast tables. Adding fiber without changing the taste kids love is an ideal way to help parents increase their children’s daily fiber intakes.”

Fiber has many benefits, including helping to keep children’s digestive systems healthy so they can absorb nutrients. Adults, too, benefit from fiber, which can help weight managers feel fuller longer, improve digestive health and reduce the risks of heart disease and type 2 diabetes.  

Already, Kellogg has more ready-to-eat cereals that are at least a good source of fiber than any other food company, including Frosted Mini-Wheats, Kellogg’s Raisin Bran and All-Bran.  The Company has made a similar commitment in Canada to increase the fiber in many of its cereals, although the products and schedule will vary.

For more information about the benefits of a high-fiber diet, please visit www.kelloggsnutrition.com to view FIBER-pe-dia: A comprehensive look at fiber, a resource designed to help spread the word about the importance of fiber and empower people to increase their fiber intake.