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Kellog Company Joins National Initiative to Help Reduce Obesity

Kellogg Company, along with an unprecedented coalition of 40 retailers, non-governmental organizations and food and beverage manufacturers, has announced the launch of the Healthy Weight Commitment Foundation (HWCF), a national, multi-year effort designed to help reduce obesity – especially childhood obesity – by 2015.

HWCF will promote the concept of energy balance – balancing calories consumed as part of a healthy diet with calories expended by physical activity – to people in the places where they spend much of their time: to consumers in the marketplace, to employees through workplace programs and to children in schools.

“Kellogg is passionate about working with NGOs, retailers, the Robert Wood Johnson Foundation and other food companies to help combat the serious problem of obesity,” said President and Chief Executive Officer David Mackay, who also serves as President of the HWCF. “Our companies have been on the front lines of the battle against obesity for years, and we recognize that we have a real opportunity – a historic opportunity – to come together at this time. Collectively, we can make a difference.”

Individually, the organizations in this partnership have been doing their part to address obesity for some time by reducing calories, lowering sodium and sugar in products, offering portion-controlled packaging, and educating consumers about the importance of energy balance, or calories in/calories out. Now they are putting their collective power behind focused initiatives and building in an independent, transparent evaluation process led by the Robert Wood Johnson Foundation.

“We’ll know what’s working and what’s not, and we’ll be able to make adjustments as needed to help ensure that our efforts have the greatest impact,” said Mackay.

The Kellogg Corporate Citizenship Fund has made a $1 million commitment to the HWCF. The Company fully expects to continue that support in future years.

For more information on the Healthy Weight Commitment Foundation, visit http://kelloggs.mediaroom.com/ or www.healthyweightcommit.org