Responsible Marketing

Kellogg has been an industry leader in responsible marketing practices. We are committed to the truthful and transparent marketing of our brands, so consumers can make informed choices.

As part of these efforts, we are an active participant in expanding and improving advertising self-regulatory programs around the world. These collaborative programs are subject to monitoring and enforcement, with publicly available progress reports. We are members of programs in the United States, Australia, Brazil, Canada, Chile, the European Union, Mexico, Romania, Russia, South Africa, Spain and Thailand. We intend to sign on to similar self-regulatory programs that are currently under discussion or in development in India, Peru and the Philippines.